Lately I’ve been either jogging or writing, and my newsy neighbor Swamp Rabbit wants to know what’s up.
“How come you spendin’ so much time in Bog Water Homes?’ he said, naming the swampy development where we live. “You get laid off from your save-the-planet job?”
I told him clean energy is still growing but 2025 was a bad year for expansion, if that’s what he means by save the planet. Nobody from the Trump gang attended the United Nations climate conference (COP30). Instead, our felon-in-chief and his gang weakened fuel efficiency standards for cars and light trucks, undermined efforts to expand the electric car industry, and permitted new oil-and-gas drilling in America’s coastal waters.
“I had to ease up on trying to sell wind and solar because the fossil fuel goons are surging,” I told Swamp Rabbit. “But that will change when the MAGA regime is overthrown.”
My mangy neighbor snickered. “You sure that’s gonna happen? You see what them yahoos done last month?”
He was referring to the brazenly nihilistic order to halt construction of five offshore windfarms that would power millions of homes on the East Coast. And the EPA’s Orwellian decision to erase all mention of human-caused climate change from its website.
“Wind and solar jawns are losing the information war,” he added. “What you guys need are influencers.”
I had assumed that “influencer” was just another name for salesperson, or marketing consultant, but Swamp Rabbit quickly set me straight. Social media influencers are performers. They have filmmaking skills and are young and photogenic and eager to become indistinguishable from the brands they are pushing.
“Don’t you read Philadelphia magazine?” he said before showing me an article naming the “influencers of the year,” in categories like fitness, fashion, lifestyle, parenting, home and design, and nano. (I had to google the latter.)
“And beauty, of course,” he added. “A beauty influencer would know how to make wind turbines and solar panels look sexy. She could get out there with a ring light and a cute little outfit and sell clean energy at a discount with her $300 skin cream.”
“You’re drunk, Swamp Rabbit. Most people wouldn’t fall for a pitch like that, even on TikTok.”
He snickered again. “Get with the program, Odd Man. Things have changed.”